A Model Study on Maximizing the Synergistic Benefits of Cultural Industry and Tourism Industry in the Context of Big Data

Abstract

At present, the culture and tourism industry generated by the integration of culture industry and tourism industry has become a new economic growth point, and it is of great significance to study the integrated development of culture and tourism industry. This paper establishes the evaluation model of the integrated development level of culture industry and tourism industry based on the panel data of regional provinces and regions from 2015 to 2024 to quantify the integrated development level of culture industry and tourism industry in regional provinces and regions. Combined with the coupling coordination degree to measure the integration index of cultural industry and tourism industry in regional provinces and districts, and classify the integration degree of cultural industry and tourism industry into grades and stages according to the uniform distribution function method. Analyze the calculation process of the distance synergy model, introduce the TOPSIS method and gray correlation analysis idea into the distance synergy model, and form the distance synergy model based on gray correlation. The optimized distance synergy model is used to quantitatively measure the development of regional synergy benefits. From the results of measuring the integration index, it can be seen that the integration development level of cultural industry and tourism industry in each province and region in the region grows smoothly and continuously over time, and the overall synergy between cultural industry and tourism industry shows a continuous upward trend.