Innovation and Optimization of Red Culture into the Content of Civic and Political Education in Colleges and Universities Empowered by Data Mining Algorithms

Abstract

In the education of colleges and universities, ideological and political education has become the focus of work, and the integration of red culture in ideological and political education can guide college students to form a correct outlook on life, values and worldview. This paper uses TF-IDF algorithm to analyze the research hotspot, uses Apriori association rule algorithm, principal component analysis method and systematic clustering method to analyze the relevant laws of the red culture integrated into the ideological and political education in colleges and universities, and on the basis of which, it puts forward the content innovation and optimization way of the integration of the red culture into the ideological and political education in colleges and universities. The hot content of this research is curriculum ideology, through the integration of red culture into curriculum ideology, the work of college ideological education can more fully realize its nurturing function and play the role of thought leadership. In the innovation and reform of ideological and political education in colleges and universities, the use of new media on the Internet and the guidance and propaganda of counselors are more important. In addition, the integration of red culture into the ideological and political education in colleges and universities is mainly to excavate the revolutionary culture and the spirit of the times from the ideological and political theory class and course ideology, reform the teaching methods, and incorporate the innovative consciousness, values, patriotism and other ideas embedded in the red culture. This paper focuses on the analysis of the innovation and optimization countermeasures in the integration of red culture into the Civic and Political Education, which has a certain guiding significance for improving the level of Civic and Political work in colleges and universities.