Research on the Promotion Strategies of English Intercultural Communicative Competence Transfer in Colleges and Universities Supported by Artificial Intelligence

Abstract

In order to better cultivate students' cultural adaptability to cope with the challenges brought by globalization, and at the same time to improve the quality of teaching in order to discover more effective teaching methods, the article explores the promotion strategy of English intercultural communicative competence transfer in colleges and universities with the support of artificial intelligence. It proposes a cross-cultural learning resource recommendation model for English in colleges and universities that combines generative adversarial network and collaborative filtering model, and then introduces the conceptual mapping concept to construct an English cross-cultural communicative competence cultivation model from five aspects: theoretical foundation, teaching goal, operation procedure, realization conditions and evaluation. Software concept maps and paper-and-pencil concept maps have different roles in cultivating primary school students' intercultural communicative awareness, knowledge and competence, with significant differences in intercultural communicative awareness and knowledge dimensions (P<0.05). The results of the content analysis and case study indicate that the software concept map is more scalable and facilitates cooperative learning and mutual evaluation among students. The research in this paper is conducive to the cultivation of intercultural communicative competence of college students, and it has advantages in cultivating intercultural communicative competence compared with traditional college English teaching.