Enhancing Organizational Performance through Big Data Analytics: The Interplay of Talent, Innovation, and Agility in IT Services

Abstract

This investigation investigates the manner in which the use of Big Data Analytics Capabilities (BDAC) impacts organisational effectiveness in the information technology (IT) services industry, considering into thought the mediation responsibilities during talent capability, innovation, ambidexterity, and agility in addition to the modifying responsibilities of information circulation, alignment with strategy, along with fluctuations in the environment. This investigation expands further isolated analysis of relationships through providing an extensive as well as contextual dependant comprehension of BDAC-driven organisational achievement. To evaluate the effect of BDAC findings on organisational efficiency as well as evaluate the moderating and mediation functions of specific organisation components within the Indian information technology services sector. Utilising data collected from 650 employees in information technology in the nation of India, a conceptual framework that utilises information concepts as well as the changing abilities perspective was developed as well as experimentally verified with Partial Least Squares Structural Equation Modelling (PLS-SEM). The findings indicate that BDAC significantly improves talent capacity, innovation, ambidexterity, and agility, among other things which enhance organisational effectiveness when considering of all the operational, financial, as well as environmental factors. Knowledge flow positively moderates the relationship between innovation and performance, while strategic alignment strengthens the link between dynamic talent capabilities and performance. Environmental turbulence intensifies the relationship between agility and performance.