THE ROLE OF SOCIAL MEDIA IN SHAPING CONSUMERS' ATTITUDES TOWARDS ELECTRICVEHICLES: A BEHAVIOURAL ANALYSIS

Abstract

This paper has explained the influence of social media on consumer attitudes towards Electric Vehicles (EVs). would be a key focus of interest, because platforms have an effect on the buying behaviour of. unprecedented ways. The significant purpose of the research paper is to evaluate the effect of purchase behaviour of electric vehicles buyers on social media. This behavioural analysis examines the utilization of social media vehicles-specifically, Facebook, Instagram, Twitter, and. YouTube - influence consumer perceptions, attitudes, and purchase intentions in regard to electric. vehicles. Based on an extensive analysis of literature and primary data gathered. based on surveys and social media analytics, the research explores such important aspects as social. power, brand image, environmental issues, and social relationships. The collected data will be studied using descriptive statistics, correlation, and regression analysis through. statistical package of social sciences (SPSS). The most important findings can be used to indicate that social media is a stimulus and an obstacle to EV approval, and the attitude of consumers is conditioned by a. complicated interaction of informational information, emotional response, and peer approval. Favourable stories about sustainability and innovativeness, typically offered by influential people and manufacturers, contribute to the better perceptions of EVs. On the contrary, false information and be discouraged by negative perceptions, such as battery life and charging networks. potential buyers.