A STUDY ON CONSUMER PERCEPTION TOWARDS SUPERMARKET SELECTION IN THOOTHUKUDI CITY

Abstract

India's substantial middle class and mostly unexplored retail market are the main factors drawing international retail behemoths seeking to enter emerging countries, which would hasten the expansion of the nation's retail sector. Branded goods in categories including apparel, cosmetics, shoes, watches, food, drinks, and even jewellery are increasingly becoming popular options for both business and pleasure, and urban Indian consumers have greater purchasing power than ever before. India's retail industry is expected to grow to an astounding US$2 trillion in value by 2032, according to a recent forecast from the Boston Consulting Group (BCG).There are currently additional super markets opening at Thoothukudi. Researching supermarket customers' preferences and inclinations toward the available options is so crucial.