[1]
Nayana N and Mary Rani Thomas 2026. Augmented Reality as a Catalyst for Sustainable Purchase Intention: Insights from Generation Z Women in the Indian Beauty Industry. International Journal of Computer Information Systems and Industrial Management Applications. 18, 10s (Jul. 2026), 436–449. DOI:https://doi.org/10.70917/ijcisim-2026-2566.