Gagan Deep Chadha and Nidhi Srivastava 2026. Millets Purchase and Consumption Behaviour Based UP: Challenges, Current Trends and Implications for Future Research. International Journal of Computer Information Systems and Industrial Management Applications. 18, 4s (Jul. 2026), 1189–1208. DOI:https://doi.org/10.70917/ijcisim-2026-2632.