R. Siva Sundari and S. Lakshmi 2026. AN EMPIRICAL STUDY ON THE IMPACT OF AI-POWERED PERSONALIZED ADVERTISING ON CONSUMER DECISION-MAKING BEHAVIOUR. International Journal of Computer Information Systems and Industrial Management Applications. 18, 11s (Jul. 2026), 1248–1254. DOI:https://doi.org/10.70917/ijcisim-2026-3860.