Apriliana et al. 2026. THE EFFECT OF SALES PROMOTION, PERSONAL SELLING, AND DIRECT MARKETING ON THE SALES GROWTH OF MSMEs: A STUDY OF MSMEs IN KENDARI CITY. International Journal of Computer Information Systems and Industrial Management Applications. 18, 13s (Jul. 2026), 159–168. DOI:https://doi.org/10.70917/ijcisim-2026-4040.