Vandana Gupta et al. 2026. Employer Branding on Social Media and Generation Z Talent Attraction A Signalling-Theory Perspective on Content Quality, Authenticity, and Person–Organisation Fit. International Journal of Computer Information Systems and Industrial Management Applications. 18, 19s (Aug. 2026), 1291–1300. DOI:https://doi.org/10.70917/ijcisim-2026-5129.