[1]
Archana chaitankar and G. Vijaya Kumar 2026. AI-DRIVEN PERSONALIZED MARKETING AND CONSUMER RESPONSES: A STRUCTURED LITERATURE REVIEW OF PERSONALIZATION, PRIVACY AND TRUST AMONG GENERATION Z. International Journal of Computer Information Systems and Industrial Management Applications. 18, 20s (Sep. 2026), 1330–1346. DOI:https://doi.org/10.70917/ijcisim-2026-5405.