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Pankaj Nandurkar; Chaitali Chandarana; Pradeep Gupta; Shuchi Gautam; Pendse Vishwas. An Empirical Study Investigating the Role of Social Media Influencer Authenticity and Parasocial Relationship Intensity on Brand Attitude and Intentions to Buy Among Generation Z Consumers: Evidence from the Indian Fashion and Lifestyle Sector. IJCISIM 2026, 18, 89-101.