NOORI MANHAL NOORI; TAREK TUME ATUA. Asst. Prof. Dr. From Digital Content Marketing Mix to Customer Insight: The Mediating Role of Customer Engagement and the AI Personalization Perception — Evidence from Five-Star Luxury Hotels . International Journal of Computer Information Systems and Industrial Management Applications, [S. l.], v. 18, n. 20s, p. 519–538, 2026. DOI: 10.70917/ijcisim-2026-2354. Disponível em: https://cspub-ijcisim.org/index.php/ijcisim/article/view/2354. Acesso em: 30 aug. 2026.