PRIYANKA SRIVASTAVA; BIBHA SRIVASTAVA; ANJU SINGH; RITU SINHA; RATNARTUH MISHRA; PRIYA TEWARI. The Human Touch in the Age of Intelligent Machines: Balancing AI Efficiency and Emotional Branding. International Journal of Computer Information Systems and Industrial Management Applications, [S. l.], v. 18, n. 4s, p. 227–236, 2026. DOI: 10.70917/ijcisim-2026-2506. Disponível em: https://cspub-ijcisim.org/index.php/ijcisim/article/view/2506. Acesso em: 30 jun. 2026.