MUSKAAN ARORA; JAYENDER VERMA. Influencer Marketing Effects on Demand Across Fitness Product Categories in an Emerging Urban Market. International Journal of Computer Information Systems and Industrial Management Applications, [S. l.], v. 18, n. 4s, p. 647–657, 2026. DOI: 10.70917/ijcisim-2026-2540. Disponível em: https://cspub-ijcisim.org/index.php/ijcisim/article/view/2540. Acesso em: 2 jul. 2026.