NAYANA N; MARY RANI THOMAS. Augmented Reality as a Catalyst for Sustainable Purchase Intention: Insights from Generation Z Women in the Indian Beauty Industry. International Journal of Computer Information Systems and Industrial Management Applications, [S. l.], v. 18, n. 10s, p. 436–449, 2026. DOI: 10.70917/ijcisim-2026-2566. Disponível em: https://cspub-ijcisim.org/index.php/ijcisim/article/view/2566. Acesso em: 25 jul. 2026.