PRASHANT YADAV; K. PRADEEP REDDY. Impact of Digital Marketing Strategies on Customer Engagement in the Indian Automotive Sector : A Study of Mahindra & Mahindra Ltd. International Journal of Computer Information Systems and Industrial Management Applications, [S. l.], v. 18, n. 4s, p. 781–788, 2026. DOI: 10.70917/ijcisim-2026-2568. Disponível em: https://cspub-ijcisim.org/index.php/ijcisim/article/view/2568. Acesso em: 1 jul. 2026.