VIR VED RATNA. Platform Ecosystems, Data-Driven Strategy, and Network Effects: Reimagining Competitive Positioning in the AI Era. International Journal of Computer Information Systems and Industrial Management Applications, [S. l.], v. 18, n. 6s, p. 649–660, 2026. DOI: 10.70917/ijcisim-2026-2978. Disponível em: https://cspub-ijcisim.org/index.php/ijcisim/article/view/2978. Acesso em: 12 jul. 2026.