AKKAPAKA AKSHARITHA; S. KAVITHA DEVI. FROM BIAS TO BALANCE: ANALYZING RETAIL INVESTOR BEHAVIOR AND STRATEGIES FOR RATIONAL DECISION-MAKING. International Journal of Computer Information Systems and Industrial Management Applications, [S. l.], v. 18, n. 7s, p. 263–271, 2026. DOI: 10.70917/ijcisim-2026-3072. Disponível em: https://cspub-ijcisim.org/index.php/ijcisim/article/view/3072. Acesso em: 14 jul. 2026.