PANKAJ NANDURKAR; CHAITALI CHANDARANA; PRADEEP GUPTA; SHUCHI GAUTAM; PENDSE VISHWAS. An Empirical Study Investigating the role of social media influencer authenticity and parasocial relationship intensity on brand attitude and intentions to buy among Generation Z consumers: Evidence from the Indian fashion and lifestyle sector. International Journal of Computer Information Systems and Industrial Management Applications, [S. l.], v. 18, n. 9s, p. 89–101, 2026. DOI: 10.70917/ijcisim-2026-3424. Disponível em: https://cspub-ijcisim.org/index.php/ijcisim/article/view/3424. Acesso em: 22 jul. 2026.