DHIVYA LAKSHMI. N; VIJAYAKANTHAN.S. When AI Speaks: The Role of Awe and Habit in Shaping Brand Engagement through Voice Assistants in Experiential Services. International Journal of Computer Information Systems and Industrial Management Applications, [S. l.], v. 18, n. 17s, p. 35–48, 2026. DOI: 10.70917/ijcisim-2026-3493. Disponível em: https://cspub-ijcisim.org/index.php/ijcisim/article/view/3493. Acesso em: 19 aug. 2026.