GEETA RANI; ANAMIKA SARAO; DEEPIKA; MOHIT BHAKER. ARTIFICIAL INTELLIGENCE AS A CATALYST FOR CONSUMER BUYING BEHAVIOUR: AN EMPIRICAL INVESTIGATION OF AI- DRIVEN MARKETING TECHNOLOGIES. International Journal of Computer Information Systems and Industrial Management Applications, [S. l.], v. 18, n. 9s, p. 920–928, 2026. DOI: 10.70917/ijcisim-2026-3511. Disponível em: https://cspub-ijcisim.org/index.php/ijcisim/article/view/3511. Acesso em: 18 aug. 2026.