NAGUNURI SRINIVAS; A. RUPAVENI; VANDANA SAMBA; RAMSHA KHALIQ; TAHMEENA MASOOD. SUBSCRIPTION VERSUS POINTS-BASED LOYALTY PROGRAMS: A TWO -STUDY COMPARISON OF CONSUMER ENGAGEMENT. International Journal of Computer Information Systems and Industrial Management Applications, [S. l.], v. 18, n. 11s, p. 827–839, 2026. DOI: 10.70917/ijcisim-2026-3818. Disponível em: https://cspub-ijcisim.org/index.php/ijcisim/article/view/3818. Acesso em: 19 aug. 2026.