S. LAKSHMI; M. PALANIAPPAN; B. RATHIMEENA. AN ANALYTICAL STUDY OF CUSTOMER ENGAGEMENT THROUGH CHATBOT MARKETING IN THE DIGITAL ENVIRONMENT. International Journal of Computer Information Systems and Industrial Management Applications, [S. l.], v. 18, n. 11s, p. 1241–1247, 2026. DOI: 10.70917/ijcisim-2026-3858. Disponível em: https://cspub-ijcisim.org/index.php/ijcisim/article/view/3858. Acesso em: 20 aug. 2026.