R. SIVA SUNDARI; S. LAKSHMI. AN EMPIRICAL STUDY ON THE IMPACT OF AI-POWERED PERSONALIZED ADVERTISING ON CONSUMER DECISION-MAKING BEHAVIOUR. International Journal of Computer Information Systems and Industrial Management Applications, [S. l.], v. 18, n. 11s, p. 1248–1254, 2026. DOI: 10.70917/ijcisim-2026-3860. Disponível em: https://cspub-ijcisim.org/index.php/ijcisim/article/view/3860. Acesso em: 17 aug. 2026.