SHAILESH PANDEY; NEERAJ KUMAR. Beyond the Hype: Analyzing Positioning Durability,House-of-Brands Architecture, and Founder-Couple Equity in Digital-First Brand Scaling. International Journal of Computer Information Systems and Industrial Management Applications, [S. l.], v. 18, n. 12s, p. 575–582, 2026. DOI: 10.70917/ijcisim-2026-3929. Disponível em: https://cspub-ijcisim.org/index.php/ijcisim/article/view/3929. Acesso em: 2 aug. 2026.