N. PAULRAJ; S. JEYARANI. A STUDY ON IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BUYING BEHAVIOR IN THOOTHUKUDI CITY. International Journal of Computer Information Systems and Industrial Management Applications, [S. l.], v. 18, n. 12s, p. 980–985, 2026. DOI: 10.70917/ijcisim-2026-3968. Disponível em: https://cspub-ijcisim.org/index.php/ijcisim/article/view/3968. Acesso em: 2 aug. 2026.