QASIM AHMED ABD; SAWSAN IBRAHIM RAJAB; MUNEER AL RAWASHDEH. The Role of Interactive Marketing in Reducing Customer Cognitive Dissonance Toward the Product: An Exploratory Study of the Opinions of a Sample of Fast-Food Restaurant Customers in Kirkuk. International Journal of Computer Information Systems and Industrial Management Applications, [S. l.], v. 18, n. 13s, p. 347–362, 2026. DOI: 10.70917/ijcisim-2026-4056. Disponível em: https://cspub-ijcisim.org/index.php/ijcisim/article/view/4056. Acesso em: 2 aug. 2026.