PREMJEET KUMAR; YAASEEN MASVOOD. SOCIAL MEDIA AS DIGITAL MARKETING TOOL AND ITS IMPACT ON BUYING INTENTION. International Journal of Computer Information Systems and Industrial Management Applications, [S. l.], v. 18, n. 16s, p. 941–947, 2026. DOI: 10.70917/ijcisim-2026-4623. Disponível em: https://cspub-ijcisim.org/index.php/ijcisim/article/view/4623. Acesso em: 14 aug. 2026.