A. ALAMELU MANGAI; AMIYA KUMAR SAHOO; BEBARTA CHINMAYANANDA DAS BAIRGANJAN; P. K. HEMALATHA; N. CHITRA; SUVITHA SUBRAMANIAM; NAVNEET KUMAR; SANJAY OLI. AI-Powered Customer Segmentation and Hyper-Personalization for Decision Making in Digital Marketing Campaigns. International Journal of Computer Information Systems and Industrial Management Applications, [S. l.], v. 18, n. 17s, p. 602–610, 2026. DOI: 10.70917/ijcisim-2026-4785. Disponível em: https://cspub-ijcisim.org/index.php/ijcisim/article/view/4785. Acesso em: 10 sep. 2026.