N. ALAMELU SATHYABAMA; PRIYA P.; SNEHA KARTHIKAYAN. Retail Media Networks and Privacy-First Measurement in Indian E-Commerce: An Empirical Quantitative Analysis of Attribution Accuracy, ROI and Consumer Trust Effects. International Journal of Computer Information Systems and Industrial Management Applications, [S. l.], v. 18, n. 18s, p. 340–353, 2026. DOI: 10.70917/ijcisim-2026-4874. Disponível em: https://cspub-ijcisim.org/index.php/ijcisim/article/view/4874. Acesso em: 20 aug. 2026.