MANKESHVA SAINI; M.SASIKUMAR; RITU SAXENA; ATUL NARANG; KAMINI KUMARI; PADMAVATI K; R.M.DILIP CHARAAN; PAWAN GANESH NAYAK. A STUDY ON DIGITAL MARKETING STRATEGIES AND THEIR IMPACT ON CONSUMER BEHAVIOR AND BRAND AWARENESS IN THE DIGITAL ERA. International Journal of Computer Information Systems and Industrial Management Applications, [S. l.], v. 18, n. 21s, p. 182–189, 2026. DOI: 10.70917/ijcisim-2026-5288. Disponível em: https://cspub-ijcisim.org/index.php/ijcisim/article/view/5288. Acesso em: 2 sep. 2026.