RISHI RAJ SHARMA; PANKAJ BHARDWAJ. Gender-Based Differences in Brand Anthropomorphism Perception: Identifying Distinct Consumer Segments. International Journal of Computer Information Systems and Industrial Management Applications, [S. l.], v. 18, n. 21s, p. 1090–1108, 2026. DOI: 10.70917/ijcisim-2026-5380. Disponível em: https://cspub-ijcisim.org/index.php/ijcisim/article/view/5380. Acesso em: 4 sep. 2026.