ASHOK APATI. Integrating Marketing Automation and Commerce Platforms into a Unified Customer Engagement Architecture. International Journal of Computer Information Systems and Industrial Management Applications, [S. l.], v. 18, n. 22s, p. 822–843, 2026. DOI: 10.70917/ijcisim-2026-5479. Disponível em: https://cspub-ijcisim.org/index.php/ijcisim/article/view/5479. Acesso em: 5 sep. 2026.