LAKSHMAMMA G; SYED ABID HUSSAIN. A Bibliometric Analysis of Social Media Marketing and Consumer Behavior: Trends, Theories, and Future Directions. International Journal of Computer Information Systems and Industrial Management Applications, [S. l.], v. 18, n. 2, p. 2133–2162, 2026. DOI: 10.70917/ijcisim-2026-5532. Disponível em: https://cspub-ijcisim.org/index.php/ijcisim/article/view/5532. Acesso em: 10 sep. 2026.