S. MARIA PRATHIPA; S. KEVIN ALSTON; D. JEFFERSON MANUVEL RAJ; M. SALATHIYAN. EXPLORING THE ROLE OF NEUROMARKETING IN ONLINE SHOPPING RETURNS: A STUDY OF CONSUMERS’ EMOTIONAL AND COGNITIVE RESPONSES. International Journal of Computer Information Systems and Industrial Management Applications, [S. l.], v. 18, n. 23s, p. 208–216, 2026. DOI: 10.70917/ijcisim-2026-5566. Disponível em: https://cspub-ijcisim.org/index.php/ijcisim/article/view/5566. Acesso em: 11 sep. 2026.