PRIYA SHARMA; JYOTI RANA. Customer Perception of Social Media Marketing: A Reliability Analysis in Banking Services. International Journal of Computer Information Systems and Industrial Management Applications, [S. l.], v. 18, n. 23s, p. 217–232, 2026. DOI: 10.70917/ijcisim-2026-5568. Disponível em: https://cspub-ijcisim.org/index.php/ijcisim/article/view/5568. Acesso em: 11 sep. 2026.