V. VIDYA; C.S. PURNIMA. SOCIAL MEDIA MARKETING AND PURCHASE INTENTION AMONG GEN Z CONSUMERS. International Journal of Computer Information Systems and Industrial Management Applications, [S. l.], v. 18, n. 22s, p. 2004–2011, 2026. DOI: 10.70917/ijcisim-2026-5829. Disponível em: https://cspub-ijcisim.org/index.php/ijcisim/article/view/5829. Acesso em: 20 oct. 2026.