DHARANI D; K. LAVANYA LATHA. Extending TPB with Culture and Habit: The Moderating Role of Search Engine Usage Frequency in User engagement of Search Engine marketing. International Journal of Computer Information Systems and Industrial Management Applications, [S. l.], v. 18, n. 14s, p. 1329–1340, 2026. DOI: 10.70917/ijcisim-2026-5889. Disponível em: https://cspub-ijcisim.org/index.php/ijcisim/article/view/5889. Acesso em: 14 oct. 2026.