Dhivya Lakshmi. N, and Vijayakanthan.S. 2026. “When AI Speaks: The Role of Awe and Habit in Shaping Brand Engagement through Voice Assistants in Experiential Services”. International Journal of Computer Information Systems and Industrial Management Applications 18 (17s):35-48. https://doi.org/10.70917/ijcisim-2026-3493.