Apriliana, Syamsuddin Aziz, and Muh Akbar. 2026. “THE EFFECT OF SALES PROMOTION, PERSONAL SELLING, AND DIRECT MARKETING ON THE SALES GROWTH OF MSMEs: A STUDY OF MSMEs IN KENDARI CITY”. International Journal of Computer Information Systems and Industrial Management Applications 18 (13s):159-68. https://doi.org/10.70917/ijcisim-2026-4040.