Vandana Gupta, Khushboo Purohit, Kiran Soni, Shilpa Parihar, Yasmeen Ali, and Jyoti Dashora. 2026. “Employer Branding on Social Media and Generation Z Talent Attraction A Signalling-Theory Perspective on Content Quality, Authenticity, and Person–Organisation Fit”. International Journal of Computer Information Systems and Industrial Management Applications 18 (19s):1291-1300. https://doi.org/10.70917/ijcisim-2026-5129.