Priyanka Srivastava, Bibha Srivastava, Anju Singh, Ritu Sinha, Ratnartuh Mishra, and Priya Tewari, “The Human Touch in the Age of Intelligent Machines: Balancing AI Efficiency and Emotional Branding”, IJCISIM, vol. 18, no. 4s, pp. 227–236, Jun. 2026.