Vandana Gupta, Khushboo Purohit, Kiran Soni, Shilpa Parihar, Yasmeen Ali, and Jyoti Dashora, “Employer Branding on Social Media and Generation Z Talent Attraction A Signalling-Theory Perspective on Content Quality, Authenticity, and Person–Organisation Fit”, IJCISIM, vol. 18, no. 19s, pp. 1291–1300, Aug. 2026.