[1]
S. Maria Prathipa, S. Kevin Alston, D. Jefferson Manuvel Raj, and M. Salathiyan, “EXPLORING THE ROLE OF NEUROMARKETING IN ONLINE SHOPPING RETURNS: A STUDY OF CONSUMERS’ EMOTIONAL AND COGNITIVE RESPONSES”, IJCISIM, vol. 18, no. 23s, pp. 208–216, Sep. 2026.