Akkapaka Aksharitha, and S. Kavitha Devi. “FROM BIAS TO BALANCE: ANALYZING RETAIL INVESTOR BEHAVIOR AND STRATEGIES FOR RATIONAL DECISION-MAKING”. International Journal of Computer Information Systems and Industrial Management Applications, vol. 18, no. 7s, July 2026, pp. 263-71, doi:10.70917/ijcisim-2026-3072.