S. Gowri. “AN EMPIRICAL STUDY ON THE IMPACT OF NEUROMARKETING FACTORS ON CONSUMER DECISION-MAKING BEHAVIOUR”. International Journal of Computer Information Systems and Industrial Management Applications 18, no. 11s (July 28, 2026): 1221–1228. Accessed August 18, 2026. https://cspub-ijcisim.org/index.php/ijcisim/article/view/3850.