A. Alamelu Mangai, Amiya Kumar Sahoo, Bebarta Chinmayananda Das Bairganjan, P. K. Hemalatha, N. Chitra, Suvitha Subramaniam, Navneet Kumar, and Sanjay Oli. “AI-Powered Customer Segmentation and Hyper-Personalization for Decision Making in Digital Marketing Campaigns”. International Journal of Computer Information Systems and Industrial Management Applications 18, no. 17s (August 18, 2026): 602–610. Accessed September 9, 2026. https://cspub-ijcisim.org/index.php/ijcisim/article/view/4785.