Chen K, Abdullah S. AI vs. Human Streamers on Consumer Purchase Intention: An Asymmetric Mechanism Model with Two Boundary Conditions among Malaysian Consumers. IJCISIM [Internet]. 2026 Jun. 28 [cited 2026 Jul. 9];18:15. Available from: https://cspub-ijcisim.org/index.php/ijcisim/article/view/2167